How To Use Facebook Analytics

You can simply access it through your facebook business account directly on your browser.

How to use facebook analytics. Optimize growth through omni channel analytics. To access facebook page insights go to your facebook page and click insights in the top menu. Use all of the features such as funnels to measure conversion cohorts to measure behavior over time and demographics and segments to better understand particular audiences. There you can find out different analytical details that will update you about the performance of your facebook business page. You can see an overview dashboard which can be customized highlighting key insights.

In the case of facebook the analytics are provided for free by a tool known as facebook insights which allows users to measure the engagement and effectiveness of their facebook pages and marketing efforts. You can also use facebook analytics if you have a role on someone else s event source in their business manager. How to use facebook analytics so first thing first you need to go into your brand s facebook page and then click on the insights. If you don t see insights in the menu click more to bring it up. Similarly to google analytics you can modify define the date range and create or define segments to use across all facebook.

How to use facebook analytics from within the facebook page insights you re going to see a left hand menu that you ll use to navigate to the different reports available. Facebook analytics sifts through the raw data that is generated by the platform and finds useful patterns in that data that can be applied to marketing insight and action. Once you access facebook analytics the main navigation is on the left. Facebook pixel view analytics. The 8 facebook insights reports detailed in this guide are the essential reports that will hold most of the analytics data you need to understand your content performance.

Facebook pixel if you already have facebook pixel set up you can start measuring your website s performance today or set up additional events to measure specific actions. Understand your customer s journey across mobile web and more. If you re using facebook analytics on your computer there s no installation needed.